Saturday, 19 March 2011

London's Ideal Home Show

The Earls Court Exhibition Hall is currently home of the Ideal Home Show, running from March 11-27. The show features many foods, gadgets, furniture and inventions that can make your home, well, ideal.

The show was first started in 1908 as a way for newspapers to raise revenue and for brands to advertise themselves. As the British middle class was growing, more and more brands came to showcase themselves and entice the population with a growing disposable income. Now the show features goods from all over the world and gives people a way to experience their ideal homes.

The circular exhibition hall takes up many floors, with a view of the main floor in the middle. Right in the center is a restaurant which appears to be floating on water. There's a "lake house" on the water as well, and two other houses that people can look around in to get ideas on how to decorate their own homes. It's the strangest site to see 3 houses inside another building!


The show has exhibitions such as the Ideal Woman and Ideal Food. The first has many brands displaying jewellery, scarves, handbags, sunglasses and clothing. There are stations to get your make-up done and hair straightened. You can even get a message while enjoying the view.

The Ideal Food exhibition showcases foods from around the world and many kitchen gadgets. You can walk around the various stalls and try samples of cheese and wine. There's even a stall selling macaroons and gourmet cupcakes. The different smells are so overwhelming, I'm sure you won't be able to choose just one type of food to try.

The Ideal Home Show has something for everyone and is a must see attraction!